Ash and friends have arrived in North Petalburg, a suburb of the main city, and are amazed when they discover that Norman is an idol to everyone who lives there, and May and Max are soon mobbed by Norman fans. While May delightfully shows off her Beautifly and Skitty, Ash also runs into fans of Norman who, after hearing that Ash is planning to challenge the Gym Leader, keep challenging Ash to battle after battle, which exhausts most of his Pokemon. The crowd convince May to challenge Ash and it leads to a showdown between the two friends. Meanwhile, Team Rocket disguise themselves as Norman, Caroline, May, and Max in order to profit from their popularity.